With more than 1 billion users worldwide, instagram has become the most influential image creating platform of the 21st century. For many it’s an intrinsic tool of their daily life.
Instagram’s impact upon society is unparalleled, providing a platform of connectivity driven by the biggest archive of digital photographs in the world, already exceeding 40 billion images.
Having established itself as a universal tool, its widespread popularity has created a new set of social paradigms, both in terms of its engagement and commercial business activity.
With images shared directly from one hand held device to another, its immediacy creates a level of digital voyeurism. While the facility to enhance each image through digital filters takes us a step closer to a world of virtual reality and A.I. , leaving an impactful impression on the viewer and enabling a conflict between illusion and reality.
While it remains an intriguing phenomenon, the advance of Instagram, with its omnipresent ability to record our every movement as part of a digital revolution, might also be viewed as slightly unsettling.
The long-term effects of globalising a once private inner sanctum, is still relatively unchartered…
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“As a creative I’ve always felt it important to engage with all types of technology. I also believe in the principle of sharing authentic creativity within an open public platform.
I prefer to do this in a quiet way and use Instagram to connect with like-minded creatives. I do not seek or chase followers and believe in organic discovery and connectivity. This is the reason I never use #hashtags.
I like reality, which is the reason I never photoshop or filter my images. To me there is an art and skill in capturing a moment of reality. Natural daylight is our powerful ally if we learn how to use her.
My images are inspired by all forms of creations. I tend to be altruistic and seek to promote the creative works of others, as altruism feels important to my life journey. My instagram feed features a myriad of creators who inspire me and who all channel the Light. ”
Please click the link below if you wish to be taken to my Instagram: