© 2007 Maree Ballantine

Instagram has grown to become the 21st century’s most influential image sharing technology. With more than 1 billion users worldwide, it’s now considered by many to be an intrinsic tool of our daily lives.

It has become a tool for friendship, a tool for family connections and also a tool for business.

It’s global influence upon our society is quite remarkable. With an unparalleled platform of connectivity, driven by the biggest archive of digital photographs in the world, already surpassing 40 billion images.

The popularity of image sharing has created a new set of social paradigms, providing a rampant level of digital voyeurism, with images shared direct from one hand held device, into the palm of another, located somewhere else in the world.

The facility to enhance each image through digital filters takes us a step closer to a world of virtual reality and A.I. technology, leaving a powerful impression on the viewer, while enabling a conflict between illusion and reality.

While an intriguing phenomenon, the advance of Instagram with its omnipresent influence and desire to record our every movement as part of a digital revolution, could also be viewed as slightly unsettling. The long-term social effects of globalising a once private inner sanctum are still relatively unchartered…

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“As a creative I’ve always felt it important to engage with all types of communication technology. I also believe in the principle of sharing authentic creativity within an open public platform.

I prefer to do this in a quiet way and use Instagram to connect with like-minded creatives. I don’t seek nor chase followers and believe in organic connectivity. This is the reason I never use #hashtags.

I like reality, which is also the reason I never photoshop or filter my images. To me there is an art and skill in capturing reality. Natural daylight is our powerful ally if we learn how to use her.

My images are inspired by all forms of creations. I tend to be altruistic and seek to promote the creative works of others, as altruism is important to my life journey. My instagram feed features a myriad of creators who inspire me and who all channel the Light. ”

Do click the link below if you wish to follow me on Instagram:

@toby_etc